First Plus Financial Group

Press Releases

FIRSTPLUS FINANCIAL GROUP RETAINS TARGET 3 COMMUNICATIONS AS INVESTOR AND PUBLIC RELATIONS FIRM

August 3, 2007

IRVING, Texas, PRNewswire-FirstCall/ -- FIRSTPLUS Financial Group, Inc. (Pink Sheets: FPFX) a diversified provider of strategic financial services, today announced that it has retained Target 3 Communications, a creative, results-driven New York-based investor and public relations firm.

"The Company recently reorganized its Board of Directors and Executive Management Team, as an initial step in recognizing the company to unlock and increase shareholder value," said John Maxwell, FIRSTPLUS President and CEO. "Our next step was to engage a seasoned investor relations team to communicate our vision and strategy to existing and future stockholders. We're pleased to have Target 3 Communications representing us, as they will provide investor and public relations services for FIRSTPLUS Financial Group and assist our subsidiaries with corporate communication services."

Jerry Cahn, Ph.D., J.D., president of Target 3 Communications stated, "We look forward to representing FIRSTPLUS Financial Group, because its management team is developing a number of subsidiaries, each with the potential to generate sales and profits, and with the ability to identify opportunities and create synergies for each other. This creates a solid plan for generating long-term shareholder value."

About Target 3 Communications:

Target 3 Communications, based in New York City, is a results-driven branding, investor and public relations, and corporate communications firm dedicated to providing high-level customer service. It is grounded on three areas of expertise: Subject Mastery; Audience Insights and Compelling Communications. An affiliate of Presentation Excellence, a presentation and organizational consulting firm, Target 3 helps clients distinguish themselves in their respective industry sectors. Its management team has serviced a wide variety of domestic and international clients. For more information, see http://www.target3.com.

Safe Harbor

This document contains forward-looking statements within the meaning of the "safe harbor" provisions under Section 21E of the Securities Exchange Act of 1934, as amended, and the Private Securities Litigation Reform Act of 1995. The Company uses forward-looking statements in its description of its plans and objectives for future operations and assumptions underlying these plans and objectives, as well as in its expectations, assumptions, estimates and projections about the Company's business and industry. These forward-looking statements involve risks and uncertainties. The Company's actual results could differ materially from those anticipated in such forward-looking statements as a result of certain factors as more fully described in this report.

Forward-looking terminology includes the words "may," "expects," "believes," "anticipates," "intends," "projects" or similar terms, variations of such terms or the negative of such terms. These forward-looking statements are based upon the Company's current expectations and are subject to factors and uncertainties which could cause actual results to differ materially from those described in such forward-looking statements. The Company expressly disclaims any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements contained in this report to reflect any change in its expectations or any changes in events, conditions or circumstances on which any forward-looking statement is based.