FirstPlus Enterprises

Rutgers Investment Group

FirstPlus Development

Press Releases

FIRSTPLUS FINANCIAL GROUP HIRES HUMAN RESOURCES AND INVESTOR RELATIONS EXECUTIVES

July 26, 2007

IRVING, Texas, PRNewswire-FirstCall/ -- FIRSTPLUS Financial Group, Inc. (Pink Sheets: FPFX.PK), a diversified provider of strategic financial services, today announced that it has added Leslie D. Bedford and Margaret C. Foster to the firm's executive staff.

Ms. Bedford joined the firm as Manager of Human Resources. Most recently, she served as Director of Human Resources for Del Paso Country Club in Sacramento, California. Ms. Bedford has 15 years of experience in the field and earned an M.B.A. degree from National University, Sacramento, California.

With more than 20 years of industry experience, Ms. Foster joined FirstPlus as Investor Relations Manager. Previously, she held investment advisory positions within the Tax practices of PriceWaterhouseCoopers and Ernst & Young. Ms. Foster earned a B.A. degree from the University of Texas as well as M.A. and M.L.S. degrees from the University of North Texas.

Safe Harbor

This document contains forward-looking statements within the meaning of the "safe harbor" provisions under Section 21E of the Securities Exchange Act of 1934, as amended, and the Private Securities Litigation Reform Act of 1995. The Company uses forward-looking statements in its description of its plans and objectives for future operations and assumptions underlying these plans and objectives, as well as in its expectations, assumptions, estimates and projections about the Company's business and industry. These forward-looking statements involve risks and uncertainties. The Company's actual results could differ materially from those anticipated in such forward-looking statements as a result of certain factors as more fully described in this report. Forward-looking terminology includes the words "may," "expects," "believes," "anticipates," "intends," "projects," or similar terms, variations of such terms or the negative of such terms. These forward-looking statements are based upon the Company's current expectations and are subject to factors and uncertainties which could cause actual results to differ materially from those described in such forward-looking statements. The Company expressly disclaims any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements contained in this report to reflect any change in its expectations or any changes in events, conditions or circumstances on which any forward-looking statement is based.